Your competitors aren’t just playing the keyword game anymore. They’re optimizing for how search actually works now:
- Technical SEO – Are your tags, titles, and headers making you the definitive answer, or just noise in the crowd?
- Structured Data – Do search engines actually understand your business? (Hint: if you don’t have Schema, the answer is no.)
- Site Speed – If your site takes longer than 3 seconds, half your prospects are already gone.
- Accessibility (ADA/WCAG) – If your site isn’t inclusive, you’re losing customers—and maybe inviting lawsuits.
This audit is your reality check.